The Conversation: Election polls are more accurate if they ask participants how others will vote
In a post-election op-ed for The Conversation, SFI Professor Mirta Galesic and Wändi Bruine de Bruin at USC Dornsife describe their polling research with colleagues Henrik Olssen, SFI External Professor, and Drazen Prelec at MIT. The team found that if polls start to ask questions about how people think members of their social circle or state will vote, they tend to predict results with far greater accuracy.